In this chapter, I will discuss the relationship between language, thinking and culture and aim to combine three different frameworks. I will start with Benjamin Lee Whorf's (1897–1941) work. I will argue in line with, for instance, Lee (1996) that the arguments which have later been known as the Sapir-Whorf hypothesis, or the hypothesis of linguistic relativity, have been largely misinterpreted within linguistic sciences since the 1950s. Apart from some early dissident voices, for instance Dan Alford's work,¹ Whorf's ideas have started gaining wider understanding only recently (see for instance Gumperz and Levinson 1996).