Both non-digital and digital stories draw attentions of the audience and make people remember stories for a longer period of time due to interesting plots, involved emotions and strong expressiveness of narrations. The essence of stories has not been changed for thousands of years in spite of the emergence of digital media. Stories are one of the most important arts collected or created by human beings. Stories are embedded in fine arts, e.g. the impressionist artwork Dance at Le Moulin de la Galette by Auguste Renoir tells one of the most vivid stories quietly. Stories create arts as well, e.g. George Lucas' Star Wars episodes have a significant impact on culture and society and perform exact the roles of art pieces.Various multimedia content including videos, music, images, podcasts, digital maps, 3D models, and games etc. has emerged on the Web 2.0. Arts are collective human intelligence and survive over centuries, while the terminologies like digital media, storytelling, or Web 2.0 are associated with a rather 'short" transition period of time. This contrast raises new challenges how Web 2.0 based storytelling contributes to arts for communities or even for society.