It is proposed to translate the mind-matter distinction into terms of mental and physical time. In the spirit of this idea, we hypothesize a relation between the intensity of mental presence and a crucial time scale (some seconds) often referred to as a measure for the duration of nowness. This duration is experimentally accessible and might, thus, offer a suitable way to characterize the intensity of mental presence. Interesting consequences with respect to the idea of a generalized notion of mental presence, with human consciousness as a special case, are outlined. Our approach includes some features consistent with other, related ideas which are indicated.