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Transportation and need for affect in narrative persuasion
A mediated moderation model
pp. 101-135
Publication details
Published in:
(2010) Media Psychology 13.
Pages: 101-135
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Full citation:
Appel Markus, Richter Tobias (2010) „Transportation and need for affect in narrative persuasion: A mediated moderation model“. Media Psychology 13, 101–135.